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Google is Adding Mobile-friendliness As Ranking Factor

11.03.2015 (3:07 pm) – Filed under: SEO

mobile friendly websiteEvery webmasters keeps a check on Twitter feeds from popular search engines about changing algorithms. When it comes to SEO, updates like Panda, Penguin and Hummingbird are considered extremely important. Most updates come with no or vague warnings. However, Google recently announced that starting April 21, 2015, it will be expanding the use of mobile friendliness to rank websites. This change is going to affect mobile searches in many different languages around the world. It will have a major impact on search results.

Preparing for the Update

For many years, Google has been asking webmasters to prepare for mobile friendliness. Due to the announcement regarding the Mobile Search update, a lot of webmasters have a good reason to take action. In case you can’t decide between choosing a mobile website and responsive design, this post can help you make an informed choice.

Optimizing Your Website with Responsive Design

With time, responsive web design is getting more and more popular for SEO. Most of the website design companies have started using responsive web design so you don’t need a separate mobile website. A responsive web design enhances the overall viewing experience for users. As a result, it can be a major factor in customer interaction and more sales. With a responsive website design, your potential customers will not be annoyed by small text and difficult navigation.

“There are many companies on the internet that offer both responsive design and mobile design.” Cindy Martintells us. “Responsive web design is a relatively new concept. Therefore, it’s tools and techniques are still improving and developing. As a result, there is no reason to have a different mobile web design, unless your business needs to market its products & services to mobile users differently.”

For instance, restaurants and diners may want to show special offers and deals to their potential customers on the move. On the other hand, they may want to show menus and promotions to those who visit the website from laptops. However, in most cases, a responsive web design will be able to meet all your needs and requirements.

What is the Need for A Responsive Web Design?

First of all, Google’s announcement about mobile friendliness has made responsive design more important. In recent times, smartphones and other mobile devices have been quite prevalent. However, most internet businesses faced major problems in the initial stages. It became very difficult for websites designed for computers and laptops to run on smartphones and other mobile devices. Earlier, many business owners tried to display their websites on small screens as they were. However, these websites had limited or no access on mobile devices.

Eventually, it was becoming more important to display these websites properly on all devices. Some businesses even started building additional pages, while others duplicated their own websites. This was done to capture a major share in the market. However, this created another major problem as businesses were approaching this situation from a wrong direction. Most businesses were trying to create different websites for laptops and mobile devices. As a result, it increased the cost and need for manpower. In time, most businesses realized that they were on the wrong track. This is when responsive web design first came into use.

Going ahead with a responsive web design is a very cost-effective option. Needless to say, you can save a lot of money and resources when you have only one website to maintain. If you don’t use a responsive web design, you will have to create two separate websites for large and small screens. Moreover, users are smart these days. They want complete satisfaction without compromising anything or making too many efforts. They don’t want to use something just because designers preferred it. Experts believe that separate mobile websites usually annoy and frustrate a user.

In fact, some SEO experts also believe that responsive web designs are more search engine friendly. They don’t pass unnecessary links to other domains. Some experts who don’t believe this, still understand that optimizing a single website has many other benefits. It is not wrong to say that responsive designs are the future of website designing. Most of the companies build their websites with this feature. With Google’s announcement, we might be able to see every company on the internet adopt responsive web designs. Therefore, before designing a website for your online business, it is important to consider the significance of responsive web designs when it comes to search engine optimization and your clients.

Test to see if your website is mobile responsive or “mobile-friendly” by watching this video below or on YouTube.

You can find out more about responsive web design and the effects it has on SEO in these posts: