Neuroing Blog – Stephen Neuroing's Blog about Web Design & SEO

SEO Tips for Personal Injury Lawyers: Methods To Get More Traffic and Leads

13.03.2015 (12:37 pm) – Filed under: Internet Marketing,SEO

personal injury law firm seoBusiness referrals play a very important role for the career of the attorneys. Thus, if lawyers want to expand their personal injury law firm business, they need to take the help of internet marketing or online marketing.

It is the process by which you can advertise about your law firm on your official website or various blogs and forums over the internet. There are many online lawyer directories where you can successfully post your ads.

You need to do proper SEO (Search Engine Optimization) of your personal injury law firm website to push them to the top of rankings on the search engines. Thus, you can promote your entire law firm practices in various fields like vehicle accidents, personal injuries, etc. The specialization of your law firm can be vividly highlighted on these pages. You can publicize it for yourself as an individual lawyer and also on behalf of your law firm.

What are the benefits of search engine optimization?

Search engines should be used to the fullest extent and can act as the pre-qualifying sources for the authority of your firm. Online marketing through various popular search engines like Google help in more effective SEO for your website.

All the information regarding your personal injury law firm can reach thousands of potential clients in your area of practice over the internet within a very short period of time. Thus, you will get more and more clients within as short while.

Most useful search engine optimization tips for the lawyers

Meta information anatomy

The prefix meta data is used in this field in its own category. The meta information of a website is made of 3 distinct areas:

  • title
  • keywords
  • description.

Keyword seeding or keyword density is one of the most important factors to be considered – but don’t over do it to the point that your site is over-optimized.

The article title is of utmost importance. You need to use the keyword phrases of highest level along with your firm brand name or your own name as an independent practitioner. Do not repeat any word or phrase many times in the article description.

Choosing the meta title

You always need to check your “meta title” which is a very important part of the SEO. You always need to mention your firm name or brand name on the meta title in order to gain more recognition from your potential clients.

Try to be unique

Always try to provide a very unique or uncommon meta title or name. This title can make or break your website rankings on the search engines. For even better search engine rankings, use a different title for each and every page on your website.

Always make sure that it describes the contents of the web page. Each function of your law firm like “About us”, “career”, “services”, “testimonial” are highlighted on your site.

Provide relevant back links

You can provide reference links or back links of other related websites on your own site. The link should be of top quality websites and must reflect the entire subject matter of your web page.

For example you can give the links of the websites of other reputed attorneys or law firms related to your business. It is a major part of an ideal SEO campaign.

If you follow all the above-mentioned tips for SEO of your official website, then you can do a very successful marketing of yourself or your personal injury law firm.

Google is Adding Mobile-friendliness As Ranking Factor

11.03.2015 (3:07 pm) – Filed under: SEO

mobile friendly websiteEvery webmasters keeps a check on Twitter feeds from popular search engines about changing algorithms. When it comes to SEO, updates like Panda, Penguin and Hummingbird are considered extremely important. Most updates come with no or vague warnings. However, Google recently announced that starting April 21, 2015, it will be expanding the use of mobile friendliness to rank websites. This change is going to affect mobile searches in many different languages around the world. It will have a major impact on search results.

Preparing for the Update

For many years, Google has been asking webmasters to prepare for mobile friendliness. Due to the announcement regarding the Mobile Search update, a lot of webmasters have a good reason to take action. In case you can’t decide between choosing a mobile website and responsive design, this post can help you make an informed choice.

Optimizing Your Website with Responsive Design

With time, responsive web design is getting more and more popular for SEO. Most of the website design companies have started using responsive web design so you don’t need a separate mobile website. A responsive web design enhances the overall viewing experience for users. As a result, it can be a major factor in customer interaction and more sales. With a responsive website design, your potential customers will not be annoyed by small text and difficult navigation.

“There are many companies on the internet that offer both responsive design and mobile design.” Cindy Martintells us. “Responsive web design is a relatively new concept. Therefore, it’s tools and techniques are still improving and developing. As a result, there is no reason to have a different mobile web design, unless your business needs to market its products & services to mobile users differently.”

For instance, restaurants and diners may want to show special offers and deals to their potential customers on the move. On the other hand, they may want to show menus and promotions to those who visit the website from laptops. However, in most cases, a responsive web design will be able to meet all your needs and requirements.

What is the Need for A Responsive Web Design?

First of all, Google’s announcement about mobile friendliness has made responsive design more important. In recent times, smartphones and other mobile devices have been quite prevalent. However, most internet businesses faced major problems in the initial stages. It became very difficult for websites designed for computers and laptops to run on smartphones and other mobile devices. Earlier, many business owners tried to display their websites on small screens as they were. However, these websites had limited or no access on mobile devices.

Eventually, it was becoming more important to display these websites properly on all devices. Some businesses even started building additional pages, while others duplicated their own websites. This was done to capture a major share in the market. However, this created another major problem as businesses were approaching this situation from a wrong direction. Most businesses were trying to create different websites for laptops and mobile devices. As a result, it increased the cost and need for manpower. In time, most businesses realized that they were on the wrong track. This is when responsive web design first came into use.

Going ahead with a responsive web design is a very cost-effective option. Needless to say, you can save a lot of money and resources when you have only one website to maintain. If you don’t use a responsive web design, you will have to create two separate websites for large and small screens. Moreover, users are smart these days. They want complete satisfaction without compromising anything or making too many efforts. They don’t want to use something just because designers preferred it. Experts believe that separate mobile websites usually annoy and frustrate a user.

In fact, some SEO experts also believe that responsive web designs are more search engine friendly. They don’t pass unnecessary links to other domains. Some experts who don’t believe this, still understand that optimizing a single website has many other benefits. It is not wrong to say that responsive designs are the future of website designing. Most of the companies build their websites with this feature. With Google’s announcement, we might be able to see every company on the internet adopt responsive web designs. Therefore, before designing a website for your online business, it is important to consider the significance of responsive web designs when it comes to search engine optimization and your clients.

Test to see if your website is mobile responsive or “mobile-friendly” by watching this video below or on YouTube.

You can find out more about responsive web design and the effects it has on SEO in these posts:

Site design is not a factor for great SEO

13.11.2014 (5:45 pm) – Filed under: SEO,Web Design

Most individuals wrongly assume that an excellent looking web site must rank much better than one that doesn’t look so good when it comes to excellent Search Engine Optimization. The overall appearance of the design of a website has no bearing on how a site will certainly rank. The fact is you need a website that has actually the content optimized properly and, most significantly, links from high authority websites.

This doesn’t imply you should not appreciate how your site looks. If someone check outs your internet site and it looks horrible or does not have a clear call to action, the visitor may simply “bounce” – meanings they hit their back button and go take a look at the next web site on the list.

A bad site for a chiropractic clinic in Los Angeles, CA ranks at the top

ugly web design and great soWe were just recently looking for heading concepts for a chiropractic specialist customer by looking at chiropractic doctor websites from other cities. Finding this website was the incentive for the blog post at the relationship between design and search engine optimization. This website didn’t have any images, no videos, no elegant text or menus, simply black and red text on a white background with a logo at the top (see image to the right).

The majority of search engine optimization relies upon quality back links

The big factor that assists their SEO is the links they have from other authority internet sites within the niche of their company. If you were a brand-new chiropractic practitioner in the Los Angeles area, you ‘d have a really difficult time ranking ahead of this website with the amount and quality of links they have even if you made a sensational website with a lot of material.

Search Engine Optimization and great design will convert visitors into clients

The next time you see an awful looking web site when you search for your competitors and see that they are ranking higher than you despite the fact that you have a lovely internet site, you will certainly know that it’s not about how terrific your site looks. You will understand that it’s everything about how good their Search Engine Optimization is.

In our opinion, this is the main reason why you need an excellent looking web site. You need to drive traffic to your web site with exceptional SEO and you require to have an appealing site that will get site visitors to contact you and convert them into customers.

Coronation Internet Marketing Ltd. is an SEO company in Vancouver, BC. For more information on their services go to their site to find out more.